Tinashe is currently setting stages ablaze with her newly launched ‘Match My Freak World Tour,’, but her dedication to more than just music remains unwavering.
This is evident as the ‘Nasty’ songstress has partnered with Urban Outfitters for an exciting new fashion collaboration.
Set to launch in 2025, the team-up will see the performer and the brand drop dance-driven apparel.
Speaking on the pact, Tinashe said:
“Growing up in a dance studio teaches you a lot about the intersection between exercise and fashion. I was always inspired by the way dancers would create their own outfits, whether it was in ballet class pairing shorts and legwarmers or hip-hop class where personal style is paramount.”
Expanding on the dance-focal angle of the line, she added:
“I’ve always wanted to bring that creative and free dancer energy to apparel. I’m excited to finally bring this idea to life by designing specific items that you can move in and feel more creative than sports bras and leggings.”
Echoing the excitement, Dmitri Siegel, Chief Brand, Creative, and Digital Officer at Urban Outfitters.
“Our brand is a platform for artists like Tinashe to extend their creative vision into new areas and connect with their fans in new ways. We’re so excited to be working with Tinashe to create products and experiences that capture her unique blend of music, dance, TikTok culture, fashion and self-expression.”
Shea Jensen, President of Urban Outfitters concluded:
“Tinashe brings an unmatched energy and perspective that perfectly aligns with Urban Outfitters. Our mission at Urban Outfitters is to fuel the next generation of individuality and this partnership with Tinashe will continue to build that momentum.”
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